What a Great IDEA! (Infusing Entrepreneurship and Innovation to Enhance Learning)

When and Where

May 11 2017 11:30-12:30PM | Evansdale Library Room 228

Session Information

The purpose of the workshop is to provide a case study overview and lead discussion of how to infuse entrepreneurship and innovation through a faculty-driven model that allows faculty to translate entrepreneurship into their own discipline. The IDEA (Innovation, Design, Entrepreneurship Academy) Faculty Fellows Program at West Virginia University aims to create a comprehensive cross-campus initiative, to contribute to both the curriculum and co-curricular activities in the areas of innovation, design and entrepreneurship.

It aims to do so by:

- Infusing innovation, design and entrepreneurship mindsets as a way to think, learn and succeed for all students regardless of major;
- Providing students with multiple pathways to engage, apply and expand innovation, design and entrepreneurship to align with their personal level of interest and career aspirations;
- Creating a coordinated, strategic approach to innovation, design and entrepreneurship education and fostering a collaborative and supportive academic culture for faculty and students.


Cheryl Brown

Cheryl Brown

Cheryl Brown is an Associate Professor in the Division of Resource Management at West Virginia University. She received her B.S. in Agricultural and Resource Economics from the University of Massachusetts, Amherst and her M.S. and Ph.D. in Agricultural and Resource Economics from the University of California, Berkeley. She taught for 5 years at Southeast Missouri State University before moving to West Virginia University in 2002. At WVU she serves as Undergraduate Coordinator for the Division of Resource Management and teaches undergraduate courses in agricultural marketing, sustainable living, and agricultural and environmental policy. She a member of the first cohort of IDEA (Innovation, Design, and Entrepreneurship Academy) Fellows and is developing a new course in Social Entrepreneurship. She advises undergraduates and graduate students. Her research focuses on multiple aspects of agricultural sustainability, including organic and direct marketing, small farm viability, local and regional food system development, community food security, and impacts of the food system on health. She serves as an advisor to the West Virginia Value Chain Clusters Initiative and is currently president of the Board of Directors of the West Virginia Food and Farm Coalition.